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"Masters" Nears Sept. 29 Premiere: Pop-Up Interactive in NYC, Conan and Letterman with Lizzy and Wall Street Journal's Weighs In

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Hey New Yorkers, be sure to visit the Masters & Johnson exhibit, which will be open daily from 12 p.m. to 10 p.m. at the Openhouse Gallery in Manhattan located at 168 Bowery, the corner of Bowery and Kenmar, just south of the NYU campus. Admission is free. The network will officially unveil Masters of Sex at an invitation-only premiere screening and reception in New York City next week, and will roll out the red carpet for the series' all-star cast, dignitaries and New York elite.

Lizzy Caplan was on Conan O'Brien the other night, talking about her fantastic portrayal of Virginia Johnson on "Masters of Sex. Lizzy is also booked for David Letterman's show this Tuesday.



Also, The Wall Street Journal devotes a big article to our new show. 


"The View" Upon Which The Critics Agree: Anti-Heroes Are Dead, Long Live Love and "Masters of Sex"!

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Put away the baseball bats, the carving knives, the terrorist bombs and the meth labs. No more deathly  stares from ad men selling cancer-causing cigarettes, or suburban mobsters rubbing out competitors in the name of their family. 
After a decade of violence and death, the so-called "golden age of television" is hopefully entering a new phase, one that is pioneered by "Masters of Sex" with a refreshingly new approach to story-telling that relies on humor, real-life drama and some good old Midwestern sex to tell a tale that is eternal. 

That was part of the message expressed today by Michael Sheen and Lizzy Caplan during their appearance on ABC's "The View" (host Barbara Walters interviewed the real Masters and Johnson on the "Today" show back in the 1970s), and these sentiments are reflected in the flurry of rave reviews that the show is getting.

In the A.V. Club, which calls Masters of Sex "the best new show of the fall season, hands down," critic Todd VanDerWerff writes: 
 "There have been so many shows fundamentally about death these past 14 years, but here is one about life, about birth, about love and, yes, about sex. Masters Of Sex’s greatest triumph is that it makes all of those subjects feel as vital as they do to those who live through them, which is to say everyone."

On the Indiewire website, critic Alyssa Rosenberg observed that "while Masters of Sex is refreshing because it's part of a new crop of prestige cable dramas that focus on tough, intriguing young women, including The Americans' Soviet spy Elizabeth Jennings, Homeland's Carrie Mathison, andThe Bridge's Sonya Cross instead of middle-aged men with criminal careers, its specific setting and subject--sex research--make it something particularly special. Instead of giving us a female character who mirrors men, Virginia Johnson's very much a woman. And the choices she makes are a reminder that as easy as it is for men to waltz past laws and standards of decent behavior and still keep an audience's respect, real and fictional women alike face much higher standards."

In Variety, Brian Lowry uses the same imagery of life-affirming drama: In cable TV terms, “Masters of Sex” feels like a triumph of concept and casting even before you get to the perfectly entertaining series birthed out of those two well-devised elements...it’s the equivalent of a master class in pay-TV development." 

After praising the "impeccable" performance of the cast, The Hollywood Reporter said: "Perhaps the best story of all is that Masters of Sex manages, with lightning speed, to shed any preconceived notions about what type of show it will be and, in so doing, tilts the camera up from the breast to the brain."

Party Hearty at "Masters of Sex" Premiere Party: Author's Family Is A Big Hit At Morgan Library and Sneaks into Lizzy's Afterparty Party (or so I'm told).

All The News That's Fit To Print ... and "Masters of Sex" Too!

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LONDON DAILY MAIL'S BOOK OF THE WEEK:
"It’s an extraordinary tale - stirring, dramatic, wonderfully funny, albeit in a wholly inadvertent sort of way, and ultimately tragic.
Thomas Maier’s account is as thorough as it’s briskly paced. Full of shrewdness and sympathy, it also vividly evokes the spirit of the times.
But perhaps most importantly of all, he’s nailed the central paradox that lies at the heart of the story. Masters of sex they may have been, yet in every other respect Masters and Johnson were hopelessly, almost childishly, naïve." 

TIME MAGAZINE CALLS MASTERS OF SEX:"THE BEST NEW SHOW OF THE FALL" with its critic adding: "Masters of Sex is nuanced, intelligently acted, and swellegantly directed, and I highly recommend it."


SLATE MAGAZINE calls MOS "The Best New Show on TV" with the funniest opening sentence of any review I've read so far.




TIME OUT CHICAGO likes it -- "Fall's best new show" -- based on the book by an old Sun-Timeser. 




THE ATLANTIC is very generous in its praise of the show...

   Michael Sheen compares "Masters of Sex" to "Hamlet" (well, sort of)...

 ... And The New York Times was just ok (Metacritic called it a "Positive" review). Not to quibble, but somehow the reviewer doesn't seem to know the Oxford University Dictionary definition of a drama. ("DRAMA -- the general term for performances in which actors impersonate the actions and speech of fictional or historical characters (or non‐human entities) for the entertainment of an audience, either on a stage or by means of a broadcast"). Showtime says "Masters of Sex" is a drama created by Michelle Ashford, adapted from my book but nit-picks on "inaccuracies" as if the show is a documentary. Duh! This is one of those cases where viewers are a lot smarter than the reviewers. 
    Nevertheless, we love the wisdom of The NY Times' daily reviewer Dwight Garner. Without that review, no one is coming around making my book into TV show!
     And Showtime wasn't too upset. It showered thousands of dollars in online ads to "SEX" up the front page of the Grey Old Lady today. The old girl has never looked so good!









Inside "Masters of Sex": How The Book was Turned into Showtime Series

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Tonight's premiere of "Masters of Sex" on Showtime is very true to life in its adaption of my non-fiction biography of Masters and Johnson. To learn more, please pick up a copy of the book. You click above to order from Amazon or at any local bookstore. You can also learn a lot about "Masters of Sex" -- the TV show and the book -- from reading the dispatches on this website below.

The Long and Short of It: All Tonight's Twitter Comments about Scenes from the Book Used in the "Masters of Sex" Pilot and Huge Thanks for Making It All Happen

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Here's all my Twitter comments from tonight's premiere of "Masters of Sex" and where you can find the scenes from my biography that helped inform the dramatic series on Showtime. As you can see below, the exec producers went to great lengths to use my book as a wellspring of ideas. I am very grateful and very humbled to see the book take on a new and wonderful dramatic life of its own. Congratulations to Michelle, Sarah, John, Michael, Lizzy and everyone associated with this terrific ground-breaking dramatic production, and many thanks for showing so much respect to my book and kindness to me and my family.


  1. n  How the Book was turned into the Showtime series. www.thomasmaierbooks.com #mastersofsex

    n  Inside Book: Drama is very true to life, using book as wellspring of ideas. Read non-fiction MOS for more. www.thomasmaierbooks.com #mastersofsex

    n  Did you ever see Metacritic? So far Masters has 25 reviews, and no "negative" ones. www.thomasmaierbooks.com #mastersofsex

    n  InsideBook: Tonite, I’m sharing book info used in pilot drama & where to find pages. www.thomasmaierbooks.com #mastersofsex

    n  “Masters of Sex” pub in April 09. NYT review prompts Sony to buy rights and pitch to Showtime as drama. www.thomasmaierbooks.com #mastersofsex

    n  Inside book: Ep 1 portrays StL’s Wash U filmed on Long Island’s Gold Coast estate. www.thomasmaierbooks.com #mastersofsex

    n  Book: Virginia Johnson: born Mary Virginia Eshelman, first fell in love in Golden City, Mo. p. 7 www.thomasmaierbooks.com #mastersofsex

    n  Book: Masters relied on prostitutes early in sex experiment, p. 75-81. www.thomasmaierbooks.com #mastersofsex

    n  Book: Prostitute tells Masters ‘you need a female partner’, p. 82. www.thomasmaierbooks.com #mastersofsex

    n  Book: Masters was warned about sex study’s risks, p. 66-68. www.thomasmaierbooks.com #mastersofsex

    n  Book: Sheen’s soliloquy about history of sex, p. 70-73. www.thomasmaierbooks.com #mastersofsex

    n  Book: Masters tells chief he needs prostitutes for sex study, p. 74. www.thomasmaierbooks.com #mastersofsex

    n  Book: Wash U chief “turned deathly pale” about sex study, p. 75. www.thomasmaierbooks.com #mastersofsex

    n  Book: Virginia gets job at Wash U med school. P. 87. www.thomasmaierbooks.com #mastersofsex

    n  Book: Book starts at early ages before WWI, but pilot begins in 1956, p. 76. www.thomasmaierbooks.com #mastersofsex

    n  Book: Bill and Libby Masters lived in suburbs, he known as fertility expert, p. 57. www.thomasmaierbooks.com #mastersofsex

    n  Book: Masters lived in LaDue, Mo, but filmed near author in Huntington, LI. www.thomasmaierbooks.com #mastersofsex

    n  Book: Libby Masters wants to be ‘good wife’, more on her, p. 61-65. www.thomasmaierbooks.com #mastersofsex

    n  Book: Fertility expert Bill’s low-sperm count was big secret kept from most, p. 60. www.thomasmaierbooks.com #mastersofsex

    n  Book: Bill and Libby used his lab techniques to try and become pregnant, p. 59-60. www.thomasmaierbooks.com #mastersofsex

    n  Book: Virginia’s early marriages and love life, before Masters, p. 3-29. www.thomasmaierbooks.com #mastersofsex

    n  Book: View photos of real Masters and Johnson, p. 202-3. www.thomasmaierbooks.com #mastersofsex

    n  Book: Preface quotes Cole Porter: ‘What is this thing called love?” p. xi. www.thomasmaierbooks.com #mastersofsex

    n  Book: Scene with Masters saving woman’s life in surgery, helping younger associates. P. 47-48. .www.thomasmaierbooks.com #mastersofsex

    n  Book: Scene with plexiglass phallus. “Keep your eye some distance,” warns Masters, “or you’ll get poked,” p. 95-101. www.thomasmaierbooks.com #mastersofsex

    n  Book: Virginia loves working with Bill in afterhours study, p. 91-94, www.thomasmaierbooks.com #mastersofsex

    n  Book: Virginia learns having sex with Bill was part of her job, p. 126-28. www.thomasmaierbooks.com #mastersofsex

    n  That’s all the tweeting for me tonite. Be sure to read the book if you like the show! .www.thomasmaierbooks.com #mastersofsex

The New Yorker: From "Lively" Book Comes "a fizzy, ebullient quasi-historical romp" on TV

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So even Eustace Tilley likes a little... Masters of Sex! Here's a little of what The New Yorker is saying about "Masters" and its impact.



“Masters of Sex,” a new hour-long drama on Showtime, is a fizzy, ebullient quasi-historical romp about the team of scientific pioneers who transformed American attitudes toward sex. But let’s not bury the lead: it’s also a serious turn-on.
For many viewers, this will be reason enough to watch, and there’s no shame in that game; this is adult cable television’s bread and butter, after all. Luckily, the show has an appeal beyond solid date-night viewing. “Masters of Sex” is based on Thomas Maier’s lively 2009 book of the same title, which tells the story of the rise of William Masters, a renegade who aimed to study sex in the lab, using human subjects. In nineteen-fifties St. Louis, where Masters was a prominent ob-gyn, this was an idea outrageous enough that he had to keep the project secret. Then, almost by chance, Masters found his soul mate. Virginia Johnson was a low-level secretary with no college degree, but she had social skills that the doctor lacked, in addition to a spitfire sexual iconoclasm. The two became intellectual partners and, later, lovers—though few knew about that part until many years afterward. Their best-selling 1966 study blasted through medical prudery and Freudian hornswoggle, explaining the physiology of orgasms, spreading the good word about healthy sexuality, and turning them into national celebrities.
This sounds like a romantic, upbeat story, and at times “Masters of Sex” does have a caper-plot element, as Johnson (Lizzy Caplan) flirts with doctors and nurses in the hospital, convincing them to “do it” for science. The sex scenes are graphic and often very funny, with classic Showtime panache, and they star people you definitely want to see having sex (or, in many cases, masturbating with sensors pasted to their skin, as the doctors murmur things like “Turgidity of nipples”). In its stylish pilot, “Masters of Sex” initially comes off a bit like “Mad Men with Benefits”: fetishistic fun with a historical pedigree. But over the first six episodes, the show deepens by degrees, becoming more poignant, and more surprising, too. It begins to acknowledge some of the unsettling implications of the doctor’s work, and lets characters who start as entertaining cartoons gain complexity, taking the plot in new directions.


"Masters of Sex" ahora está en español! Programa de televisión se verá en España y en América Latina a todos mis amigos de habla española

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Saludo a mis amigos que hablan y leen español! Mi libro llamado "Masters of Sex"se ha convertido en una serie de televisión protagonizada por Michael Sheen y Lizzy Caplan. Este programa se emitirá en todo el mundo, entre ellos España y varios países de habla española. Estoy encantado de que mi libro está traducido al español. Está a disposición de todos los lectores como un libro de bolsillo y las versiones de libros electrónicos. Espero que lo disfruten! Los productos más, Thomas Maier

"Masters of Sex" In The New Yorker

Read All About TV's "Masters of Sex": Tweets Tonight about Episode 2: Race To Space; Books Now In Spanish, Check Out NYers review.

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Synergistic bliss: A happy TV watcher knows a lot more by reading "Masters of Sex" in advance!

EPISODE TWO: Race To Space.

n  Book: Pilot was filmed in NY in 2012, but Ep2 filmed at Sony studio in LA. www.thomasmaierbooks.com #mastersofsex

n  Book: Virginia’s life as a single parent with 2 kids, p. 22.-27.

n   Book: Virginia deeply upset about having sex with Bill as part of her job, p. 126-28. www.thomasmaierbooks.com #mastersofsex

n  Book: The names of Virgina’s two kids names are changed in this series, p. 25-26. www.thomasmaierbooks.com #mastersofsex

n  Book: Dr. Masters’ battles to get sex study launch at Wash U, p. 66-75. www.thomasmaierbooks.com #mastersofsex

n  Book: Masters played college football, p. 36, but Michael Sheen loves soccer, quite a futbol fan! www.thomasmaierbooks.com #mastersofsex

n  Book: Libby Masters’s attempts to become pregnant, p. 57-65.

n  Book: Bill and Libby Masters lived in suburbs, he known as fertility expert, p. 57. www.thomasmaierbooks.com #mastersofsex

n  Book: Masters lived in LaDue, Mo, but filmed near author in Huntington, LI. www.thomasmaierbooks.com #mastersofsex

n  Book: Libby Masters wants to be ‘good wife’, more on her, p. 61-65. www.thomasmaierbooks.com #mastersofsex

n  Book: Fertility expert Bill’s low-sperm count was big secret kept from most, p. 60. www.thomasmaierbooks.com #mastersofsex

n  Book: Bill and Libby used his lab techniques to try and become pregnant, p. 59-60. www.thomasmaierbooks.com #mastersofsex

n  Book: Virginia’s early marriages and love life, before Masters, p. 3-29. www.thomasmaierbooks.com #mastersofsex

n  Book: View photos of real Masters and Johnson, p. 202-3. www.thomasmaierbooks.com #mastersofsex

n  Book: Ethan Haas character inspired by real-life associates of Dr. Masters, p. 50-52. www.thomasmaierbooks.com #mastersofsex

n  Book: Masters early study relied on prostitutes until Virginia arrived. p. 76-81, www.thomasmaierbooks.com #mastersofsex

n  Book: Masters friendship with police chief detailed, p. 76-77. www.thomasmaierbooks.com #mastersofsex

n  Book: “Masters of Sex” now in Spanish, Amazon bio bestseller. www.thomasmaierbooks.com #mastersofsex

n  Book: Libby discomfort about Bill’s explosive sex study. p. 65. www.thomasmaierbooks.com #mastersofsex

n  Book: Beau Bridges character based on Wash U chief, p. 66-70. www.thomasmaierbooks.com #mastersofsex

n  Book: Virginia’s problem with balancing home and work, p. 25-26, www.thomasmaierbooks.com #mastersofsex

n  Book: Why did Masters and Johnson first reply on prostitutes, p. 77-81. www.thomasmaierbooks.com #mastersofsex

n  Book: Bill and Libby Masters’ marriage difficulties trying to get pregnant, p. 59-61. www.thomasmaierbooks.com #mastersofsex

n  Book: Amazing how TV creator Michelle Ashford used book info to recreate M&J world, p. 85. www.thomasmaierbooks.com #mastersofsex

n  Book: This episode went back a little from pilot to explain more about early sex study, p. 48-55. www.thomasmaierbooks.com #mastersofsex

n  Book: ‘Masters’ premiered this week in London and all UK. Brazil, France, Egypt, Israel, more. www.thomasmaierbooks.com #mastersofsex

n  Book: ‘Masters’ love brings peace to Middle East? Seen in Israel and Egypt. www.thomasmaierbooks.com #mastersofsex

n  Book: The New Yorker raves for ‘Masters’ including ‘lively’ book. www.thomasmaierbooks.com #mastersofsex

n  That’s all the tweeting for me tonite. Be sure to read the book if you like the show! .www.thomasmaierbooks.com #mastersofsex


Merry Ole England Gets Merrier; "Masters of Sex" Debuts on Channel 4 in London Tonight.

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Merry Ole England and the rest of the UK are now so much more merrier with the premiere tonight of "Masters of Sex" on Channel 4. Our London correspondent, Andrew Maier, emailed
this poster from the subway .. er, tube, touting the new show. Below is one of my favorite pieces from England, written by Mr. Charles Laurence, who interviewed me here in NY.



Masters of Sex: Did the researchers find joy in the science?

Sex researchers Dr William Masters and Virginia Johnson told us about the goings on under the covers, but they left one questioned unanswered...



Charles Laurence
Sex researchers Dr William Masters and Virginia Johnson, ringmasters to the social revolutions of the 1960s, told us everything we ever needed to know about sex. But they left one question unanswered: did they find love themselves?
Their 1966 bestseller Human Sexual Response revealed for the first time in intimate biological detail how it all worked. That included the female orgasm. The revolutionary news was that girls are capable of multiple orgasms of sequentially increasing power, while the erstwhile dominant sex retreats into their “recovery period”. The girls didn’t even need assistance: the best orgasms recorded on the medical machines of the sex lab were self-induced. This news arrived alongside the contraceptive pill and feminism, and changed everything.
Masters and Johnson set out in 1956 as professor and untrained lab assistant respectively, and became illicit lovers – according to their biographer Thomas Maier, at Masters’ coercion (imagine that at an industrial tribunal today). Ten years later they were co-owners of the multimillion-dollar Masters and Johnson brand, with books and sex therapy clinics. They married in 1971. Then they divorced in old age, in time for Masters to marry his childhood sweetheart.
A new 12-part US dramaMasters of Sex, which launched in the US last week and starts this week on Channel 4, aims to unravel the enigma of their relationship at the same time as devoting many hours to the saga of sexual discovery, one episodic case study at a time. The series is testing the limits, with graphic sex and clever camera angles.
Masters of Sex stars Michael Sheen as Masters, Lizzy Caplan as Johnson and Caitlin FitzGerald as Masters’ first wife, Libby. British director Michael Apted, of the Seven Up! documentary series, has directed two of the episodes in the series so far.
The drama is based on Maier’s 2009 book of the same title – Masters of Sex: the Life and Times of William Masters and Virginia Johnson, the Couple Who Taught America How to Love. Maier, a journalist with Newsday, New York’s suburban newspaper, spotted the story almost by chance. He had telephoned Masters while researching a book on Dr Spock, the paediatrician who was to American childhood what Masters would become to American sex.
“I put the phone down,” he says, “and thought: here’s a man and a woman who are not married but who spend years studying love and sex, who become gurus of sex, who then get married and stay married for 20 years, but who then divorce. I typed up my notes wondering what their relationship really was, and thinking that here was a story nobody knew.”
Maier thought about it for ten years or so, and then telephoned Johnson. She was retired and living in a flat not far from the university campus in St Louis, Missouri, which had been the scene of the sex lab. By this time, Masters had died from Parkinson’s. Johnson died, aged 88, earlier this year.
“She was quite gabby,” says Maier. “But she gave me a fan dance. I soon discovered that both of them were very secretive about their lives.”
Maier has won prizes for investigative reporting, and he went to work ferreting through records and contacting any friend, relative or old colleague of theirs he could find. He came up with terrific details. Masters had had a miserable if affluent childhood, beaten by his father, dumped in a boarding school at 14 and told he could come home only at Christmas. He had been a brilliant surgeon with a cold, blue- eyed stare, a big ego, and an ambition to win the Nobel Prize. He always wore a bow tie.
Johnson was descended from a Hessian (German) mercenary hired by the Crown in the American War of Independence – as in the Headless Horseman of The Legend of Sleepy Hollow – and had been brought up on a farm in Missouri during the Depression. Her mother was socially ambitious. Johnson had, Maier writes in the first chapter of his book, lost her virginity as a teenager in the back seat of a car. She concluded early on that sex was “a need” she could fulfil with lots of guys, but that relation- ships were for getting ahead. She had already been married and divorced twice and had two children when she went to work for Masters. Masters, who launched his studies by peeking through peepholes at local brothels, had realised that, as a man, he could get only so far in under- standing women’s desire and fulfilment, and that he needed to work with a woman. Johnson had an unrivalled knack of getting the volunteers to relax as their bodies were attached to probes and electrodes, their nipples measured, and so on. She made sure that Ulysses, a contraption fitted with a film camera for internal photography, was first warmed with hot towels before it was put to work.
“It turns out that Ulysses was thrown out when they closed the lab,” says Maier. “They had to make a reproduction for the show.”
He discovered that Masters had started his research because his own sperm count was too low to get his wife pregnant, and that Johnson had never known this. He also found out that Masters left Libby to marry Johnson only when Johnson, who told Maier that they had been “sexual athletes” together, wanted to marry another, very wealthy, man.
“Their relationship rotates dramatically as it goes along,” says Maier. “Masters was a control freak who dominated at first, but she ended up dominating him. They had a Burton and Taylor period when they really battled it out. They both found it easy to walk out on people. It’s the eter- nal question of what makes relationships between men and women tick.”
Their story, says Maier, begins as Pygmalion, but ends as a “Proustian search for times lost”. After their divorce, not only did Masters marry the girl from college he thought had rejected him, but Johnson went in search of the red- headed farm boy who had been her first lover. She had dumped him because she didn’t want to be a farmer’s wife, but then he left in order to join the CIA.
“When I was writing the book, Virginia told me she had never loved Masters,” says Maier. “But later she said, ‘I guess we were in love.’ She died still trying to figure it out.
“But my answer is that, definitely, they were in love. They galvanised one another as only a man and a woman can.” 

"Masters of Sex" Takes London and UK by Storm; Looks like a Hit, Mate; Anglo-American Unity is Affirmed with Import Show about Sex and Love

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"Masters of Sex" -- both the show and book -- is taking London by storm, with tons of reviews and stories about the debut there this past week.

The Guardian weighs in on the new edition of the book that was released along with the new show, airing on Channel 4 in UK. "Maier offers a fascinating insight into the origins of America's sexual revolution," says the Guardian. 


The Daily Mail was wonderful to the show and had extremely nice words to say about the book. "Thomas Maier’s account is as thorough as it’s briskly paced. Full of shrewdness and sympathy, it also vividly evokes the spirit of the times," wrote the Daily Mail. "But perhaps most importantly of all, he’s nailed the central paradox that lies at the heart of the story. Masters of sex they may have been, yet in every other respect Masters and Johnson were hopelessly, almost childishly, naïve," said the Daily Mail.


Let’s talk about sex: A TV drama about the 1950s sex researchers Masters and Johnson proves we may now know all about desire but are still mystified by love

Thomas Maier Published: 6 October 2013
·       
On the Hollywood set of Masters of Sex, the new American television drama, I watched Michael Sheen play Dr William Masters, marvelling at how he captured all the pent-up intensity of this world-famous sex researcher.
For nearly four decades, Masters was fascinated by his female associate Virginia Johnson (played by Lizzy Caplan). In secret, they conducted the largest sex experiment in US history, with hundreds of volunteers (portrayed by various naked supporting cast members in the show), hoping to win a Nobel prize in medicine.
The lives of Masters and Johnson and their relationship were emotionally intense, brimming with enough ambition, lust, risk-taking and backstage drama to fill a soap opera. Johnson, in particular, provided a new understanding of female sexuality, and their work proved the existence of female multiple orgasms.
Yet like many men, Masters found it difficult to express love.
When we chatted about his character, Sheen asked me — as the author of the book that inspired the TV series — about that paradox. Did Masters, a demanding control freak, ever really love Johnson? “Absolutely he’s in love with her,” I told Sheen, “but he always had difficulty showing it.”
He wasn’t the only one. When Masters and Johnson began their ground-breaking sex research in the 1950s, America was a prudish place, full of taboos and misconceptions. Looking back, it is easy to feel smug and nostalgic, as if we now have all the clinical answers. But in many ways, we remain as clueless about love as those a half century ago.
Today, we are flooded with information about Viagra and how-to manuals, but studies still show the same level of sexual dysfunction among adults as in the 1950s. We live in an age of pornography, where young people are expected to perform in the bedroom like the actors they see.
Yet for all the scientific details we received from experts such as Masters and Johnson, many of the eternal questions about human intimacy — the essential but often elusive communication between a couple — remain a mystery.
Masters and Johnson were keenly aware of this paradox. After their first clinical books became bestsellers, they realised the pendulum had swung too far. They spent the 1970s writing books and magazine articles specifically about “human loving”, designed to help couples balance things in their relationships, and not make everything about sexual performance.
After a decade of dispensing much-needed medical information, fuelling America’s so-called sexual revolution in the 1960s, they sensed the public longed for an emotional commitment that went beyond mere physical urges. Somehow their efforts to rid Americans of crippling sexual ignorance became linked with a popular culture saturated in pornographic films such as Deep Throat, sex dens such as Plato’s Retreat in Manhattan, and soft-core cable television glimmering nightly throughout the American heartland.
For years, these researchers from St Louis, Missouri, deliberately avoided the word love, usually at Masters’s insistence. “It means many different things to different people,” he declared.
Gradually, Johnson seemed bothered by criticism that their studies had tended to detach sex from emotion. In therapy sessions, her advice often tried to place sex in the context of human loving. By then married to each other, Masters and Johnson now spoke of the warm and comforting interplay between sex and love in ways they had once avoided with clinical precision.
The sexual revolution they helped to create had a profound impact. In a decade, the birth-control pill and other medical advances had allowed women far greater ability to control their own bodies, redefining the laws and social codes that once ruled their lives. The work of Masters and Johnson challenged Freud’s male-dominated theories about sex and underlined the power of female sexuality. Yet Masters and Johnson cautioned that this freedom could go too far, creating an ethical ambiguity that discouraged faithful commitment and opened the door to libertines.
In their own personal lives, Masters and Johnson kept searching for love with great difficulty. Johnson was twice-divorced with two children when she began the studies in 1956 with Masters, an unhappily married university gynaecologist with two children, living in the suburbs. As a condition of working together, Masters required Johnson to have sex with him, and they went on to have a long-term affair. When they married in 1971, they did so as much for business reasons — keeping their brand-name partnership together — as for love.
Twenty years later they divorced, without children. They told friends and family that they had never loved each other, though their close collaboration and fascination with each other belied that claim. Before he died in 2001, Masters married his long-lost college sweetheart, and Johnson began a similar Proustian search for her high-school beau to whom she lost her virginity. She died in July this year still wondering what love is all about.
“I can remember saying out loud — and I’m appalled as I remember it — being very pleased that I could be anything any man wanted me to be,” Johnson told me late in life. “In retrospect, I ask myself, ‘Jeez, did I lose myself that totally?’ But I was very much a product of my time, of the era.”
Today the same elusiveness about love exists in our modern “hook-up” culture. A new inarticulateness is wrapped in a worldly veneer of graphic language and images, but many of us remain essentially clueless about deep emotion. Although we are a society saturated with sex, we often seem to have learnt nothing. A 1999 study showed sexual dysfunction — the focus of Masters and Johnson’s lifelong work — is still a problem, and more prevalent in women (43%) than in men (31%) .
Experts say many men still struggle with intimacy, empathy and a respect for the common humanity of their sex partners. They often view women not as caring human beings but rather as video-game holograms or blow-up dolls.
As Masters and Johnson underlined late in their career, knowledge of carnal functions cannot replace wisdom of the heart. Our TV show portrays their sex studies with great candour and detail. But fundamentally their story is about this elusive search for love, something that is eternal. And it is as much of a challenge for this generation as it was for those in the past.
Masters of Sex begins on Tuesday at 9pm on Channel 4

Power Showrunners and i-Poppin Praise: LA Times says Lizzy Caplan gets "rave critical notices as a character not even Shakespeare could have envisioned" -- Ahhh, the Bard! And we were aiming for Bernard Shaw's 'Pygmalion!'

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The Los Angeles Times offers up a wonderful portrait of Lizzy Caplan and, at least to these unbiased eyes, manages to liken "Masters of Sex" to Shakespeare! How's THAT for eye-poppin' praise!
Lizzy Caplan with Reade Maier and
 his stunt double on the set of "Masters of Sex"
As the LA Times reports: "Now, she's earning rave critical notices as a character not even Shakespeare could have envisioned. In "Masters of Sex," she plays Virginia Johnson, one half of the famed sex research duo Masters & Johnson, whose 1966 tome "Human Sexual Response" became an unlikely bestseller, shattered myths about the female orgasm and helped ignited the Sexual Revolution. The drama, based on Thomas Maier's 2009 book of the same name, opens in 1956, the year that Johnson, a twice-divorced single mother, was hired as a secretary for William Masters (Michael Sheen), then a prominent gynecologist at Washington University School of Medicine in St. Louis. Though she lacked medical training or even a college degree, Johnson quickly became an invaluable collaborator and, later, his wife.As embodied by Caplan, Johnson is a woman well ahead of her time, at once sexually liberated and emotionally closed off."
 Congrats to Lizzy on a well-earned plaudit. And speaking of eye-popping praise, many congrats to Michelle Ashford who is at the top of the list of The Hollywood Reporter's "Power Showrunners To Watch For In 2014." As THR says: "Matching Homeland's promising 2011 launch with 1 million viewers, Showtime's period drama about real-life sex researchers Bill Masters and Virginia Johnson earned the rare distinction of improving in its second outing -- by 9 percent -- and grossed a premiere audience of 5.6 million viewers."

It's nice to be popular.


Showtime Renews "Masters of Sex" for Second Season in 2014

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Less than a month after its premiere, Showtime renewed "Masters of Sex" for a second season along with "Homeland." The new series is based on my biography of Masters and Johnson and was developed for television by Sony. This big endorsement by the U.S. cable network hopefully opens the door for more seasons to come. "Masters of Sex" is seen in more than 15 nations around the world and the book was recently re-issued with actors Michael Sheen and Lizzy Caplan on the cover, as well as a Spanish language version.

On The Cover of The Rolling Stone! "Masters of Sex" is Called "This Year's 'Mad Men'"

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 To heck with Dr. Hook and the Medicine Show, it's Dr. Bill Masters & Company who are on "the cover of the Rolling Stone"! As the cover headline says, "Masters of Sex" is being called the 'New Mad Men." That's pretty good company. 

Premiere Party Photos: Maier Clan On The Town, Celebrating Showtime's "Masters of Sex", Parties Hearty Until The After-Party Party

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 Here's the long-awaited photos from the "Masters of Sex" premiere party held at the Morgan Library in New York City on Thursday September 26, 2013. There were more than 250 guests assembled for the festivities. But of course, the Maier clan acted like we owned the joint and were the only ones who mattered. (well, that's true, isn't it?) Thank heavens, the stars of this wonderful brand-new Showtime series were very gracious and didn't throw us out! Only the Maier boys got invited to Lizzy's after-party party. Alas, the author didn't make the cut. Oh well, maybe Season 2!

On The Pitch: Michael Sheen and Andrew, Reade and Taylor Maier: A Great Crew, Better Futbol Players
Out of Central Casting: Teddy Sears with Joyce P. McGurrin, and  Reade and Taylor Maier
High Comedy: Nick Kroll with Andrew, Taylor and Reade Maier. Drew flew in from London for the event, haha! 

Goodie Bag Gifts: Teddy Sears
Hangs Out with the Gang
Sign Here: Lizzy Caplan autographs a note
for my sister saying she's glad my niece liked "Mean Girls"
Now, that's REALLY nice, Lizzy! 

Taylor Maier Acts Like He's Showtime Chieftain
Reade Maier contemplates his next world
to conquer





Ready To Party: The Maier Clan At the "Masters of Sex" Premiere Party
Held at the Morgan Library Sept. 26, 2013: Andrew, Taylor, Thomas, Joyce and Reade Maier

Autograph Hunters:
Joyce with my sister Diane and her husband Ken.








Getting to Know Virginia Johnson in "Masters of Sex" -- A Woman of Her Times? Asks The New Yorker

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   It’s surely fun to compare my book, “Masters of Sex,” with the Showtime dramatic series adapted from it, both for the similarities and differences. I don’t believe in spoiler alerts -- (after all, I learned Citizen Kane died in the first scene of my favorite movie) -- so I’ve encouraged folks to consider my book as a wellspring of ideas for the TV show, rather than a creative straightjacket. In her own comparison, Michelle Dean of The New Yorker's Culture Desk blog wisely underlines what her impressions are “so far”. But I think she might be a bit unfair to Showtime’s “Masters of Sex” at this midway point of Season 1 by coming to conclusions about the Virginia Johnson character too quickly.

   Back in the 19th Century, writer Charles Dickens often serialized his novels chapter by chapter, adapting and rewriting some of the action and characters along the way, based on the public’s initial reaction. Today books are usually reviewed only after they are completed --  judged as whole works, rather than episodically or on the fly.
   But the new Dickens are TV “showrunners” --  writers like Michelle Ashford of “Masters of Sex” and Matthew Weiner of “Mad Men” -- who aren’t afforded such a luxury. Each week brings a new analysis by critics and a little impatience by the audience before a character is fully drawn.
    The character of Virginia Johnson played by Lizzy Caplan will undoubtedly transform before our eyes as the series unfolds. Like some modern-day Pygmalion tale, she goes from a lowly down-on-her-luck secretary desperate for a job in 1956, to a world-famous sex researcher hailed in a 1970 Time magazine cover story for her insights about human intimacy. But right now in this TV saga, it’s important to note that Virginia’s honest, candid comments about sex are made only to other women in similar lowly jobs like herself. Or to Bill Masters -- and only when they are alone together -- because the doctor is desperate for Johnson’s help as a female associate so he can continue his wildly ambitious sex study.
      Up to this point, others doctors in the series, both male and female, dismiss or ridicule Virginia for any comments she might dare to make. In the pilot, when Virginia momentarily bursts with excitement about M&J’s scientific findings, the university provost played by Beau Bridges ignores her and turns angrily to Masters. “Why does your secretary keep talking to me?” demands the provost, as if Virginia didn’t even exist. The seemingly ‘liberated’ comments that Virginia makes privately to Masters in the series were really the matter-of-fact insights of a twice-married woman who grew up on a farm with all that animal husbandry on display. She was rewarded in their work by Masters for her candid insights about female orgasm and other mysteries essential to the doctor’s success with their study. Yet, from their very first encounter in the pilot, Lizzy Caplan’s character admits to Masters that her independent-mindedness about sex was not something she trotted out at dinner parties.
       In my interviews with her, Johnson often underlined the duplicity of 1950s ‘good girls’ in St. Louis who played the game of Midwestern propriety, but made their own choices just as she did.       
“There were a fair number of women who were sexually active, but the ‘nice’ girls -- the ones who were so labeled, of which I was too, for that matter -- a lot of them were not,” Virginia explained early in my book about this era.
     The private sexual relationship between Masters and Johnson is particularly difficult to categorize easily. But it’s unfair to use my book to suggest the show treated Masters’ request to have on-the-job sex with Johnson as anything but a serious matter. The show does indeed reflect the book’s account by Johnson that she was stunned by Masters’ request, and the pilot ends on that very dramatic note. As the series continues, though, we will see Masters and Johnson’s private relationship change dramatically from that dismal beginning to one that becomes a remarkably equal working partnership and an eventual marriage between them.
      Were these two ever really in love? All this sex talk obscures, I might suggest, a deeper truth about “Masters of Sex”. The heart of Masters and Johnson’s own story is about the elusiveness of love. For all of their studies about the “how to” of intimacy, Bill and Gini had a hell of time letting each other know how they felt personally. There were fascinated with each other, like two batteries both attracting and repelling. Even after Johnson gained a co-byline with Masters on their heralded books, even after they shared equally in their worldwide fame and glory, and even after they married for twenty years, Masters and Johnson seemed clueless about love. Particularly in this sense, their story speaks to the state of relations between men and women in our modern era.
      Of course, I’m delighted Michelle Dean let the spoiler alerts be damned and read my book. It’s always fun to compare a drama with its real-life inspiration. So far, I think the show has been remarkably true to the spirit -- and often the details -- of my biography. But let’s give the TV writers of “Masters of Sex” more time to reveal the very complex character of Virginia Johnson.

Lizzy Caplan and Michael Sheen Talk about "Masters of Sex"

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Here's Lizzy Caplan and Michael Sheen talking about "Masters of Sex" with the folks from GoldDerby.com. One of the great things about both stars is how thoughtful and insightful they are about the overall story of Masters and Johnson. I always learn something, or reflect on something new, whenever I listen to them talk about this project.





"Gripping" is the 'Masters of Sex' book, says Guardian, comparing to TV show now shown in UK. Calls Masters and Johnson a "A Biological Romance".

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The Guardian in London offers a new review of the book and some comparison with the TV series. Here's a quick excerpt:

"Maier's gripping biography, first published in 2009, is essentially a biological romance. In 1971, the research duo got married and were held up as paragons of the virtue of a healthy marital sex life. Despite their celebrity, Johnson described the couple as "absolutely the two most secretive people on the face of the Earth". Maier, who interviewed both at length, keeps us within the cloistered, claustrophobic world of their sex research institute, and the book consequently has a concentrated energy. Masters of Sex has been reissued to coincide with the excellent TV adaptation of the same name, a medical Mad Men in which Johnson is played by Lizzy Caplan and Masters by Michael Sheen. His Don Draperish secrets are paternal abuse and a low sperm count." 


NPR's "Fresh Air" Devotes Second Program to "Masters of Sex" With Michael Sheen Interview; Lizzy Caplan Appears on Chelsea Lately

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Twice NPR's "FRESH AIR" show has devoted program to discussing "Masters of Sex", the book and TV show. 






As the Dec. 15 finale nears for Masters of Sex, the two main stars are doing their best to get out the word. On Dec, 10, ">Lizzy Caplan appeared on Chelsea Lately, with her trademark wit that grabbed headlines. And on Dec. 11 Michael Sheen appeared on NPR's "Fresh Air". This is the second time "Fresh Air" has devoted their program to "Masters of Sex", the first being my interview in July with host Terry Gross.
Today, Michael Sheen talked about playing Dr. William Masters on


"Masters of Sex" -- graciously mentioning my book -- and about his amazing acting career.



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